Cairo: TECHz Magazine – Charissa Swanepoel
Major transformations require media platforms that parallel them in vision and impact. In this context, the NEO GEN Proptech 2026 conference has crowned preparations for this year’s event by signing an exclusive partnership with the media group comprising TECHz, Silta, and Merit MEA, which cover the Middle East, Africa, and Europe, to serve as the official media platforms and magazines for the event. This alliance transcends traditional news reporting frameworks, establishing a profound analytical documentation driven by the “Solutions Journalism” approach, thereby keeping pace with the anticipated boom in the proptech sector locally and regionally.
The partnership signing ceremony recently took place in Cairo in the presence of leadership from both sides. The media group was represented by Ashraf Gaber, CEO and Editor-in-Chief, while Khaled Abdulrahman, Founder and President of the NEO GEN conference, signed on behalf of the event.
Under this agreement, the three magazines will undertake specialized documentary coverage of the conference’s activities, scheduled to be held on December 15, 2026. The coverage will not be limited to merely reporting events; rather, the platforms will deeply analyze the most prominent technological visions and trends presented, delivering them in analytical formats that serve decision-makers, investors, and innovators across the Middle Eastern and African markets.
Exceptional Momentum and Wide Participation
This year’s second edition of the conference gains exceptional momentum, taking place under the sponsorship of Heliopolis Company for Housing and Development, with high-level government support from the General Authority for Investment and Free Zones (GAFI), the National Telecommunication Institute (NTI), the Financial Regulatory Authority (FRA), and the New and Renewable Energy Authority (NREA). The event also receives logistical sponsorship from the International Cooperation Business Council and the Egyptian-Canadian Business Council.
Strategic Partnership
Commenting on this collaboration, Khaled Abdulrahman, Founder and President of the NEO GEN PROPTECH conference, expressed his appreciation for this step, stating: “The addition of specialized and influential media brands of the caliber of TECHz, Silta, and Merit MEA as official partners represents a qualitative addition and significant strategic value for NEO GEN. We are confident that this partnership will contribute to conveying the conference’s message and highlighting the technological leap the real estate sector is witnessing, reaching the widest possible segment of interested parties and investors locally and regionally.”
For his part, Ashraf Gaber, CEO and Editor-in-Chief, said: “We are delighted with this partnership with NEO GEN, which represents a natural extension of our editorial vision centered on adopting ‘Solutions Journalism.’ We believe our role is not limited to reporting the news, but extends to analyzing innovations and highlighting technological solutions that are reshaping vital sectors such as real estate. We are proud that our three platforms, TECHz, Silta, and Merit MEA, will be the official window conveying the successes of this exceptional conference to our wide audience of leaders and specialists in the region.”
This partnership underscores both parties’ commitment to supporting the business environment and providing an integrated knowledge platform that combines entrepreneurship, advanced technology, and sustainable economic insights to drive growth in emerging markets.
To enrich the discussions with strategic insights, the conference gathers an elite group of prominent local and international decision-makers and experts, led by Dr. Eng. Sameh El-Sayed, Managing Director and CEO of Heliopolis Company for Housing and Development; Dr. Abdel Khalek Ibrahim, Member of Parliament; and Dr. Ayman Mohasseb, Member of Parliament and Undersecretary of the Economic Affairs Committee.
The sessions will also witness significant international and regional participation, including Egyptian-Canadian scientist Dr. Hatem Zaghloul; Artificial Intelligence and Data Analytics expert from Morocco, Professor Mustafa Ezzini; and Proptech Investment expert from the UAE, Dr. Nour El-Serougy.
The event further features prominent industry figures such as Eng. Abdel Nasser Taha, President of the FIABCI-Egypt chapter; Eng. Khaled Nasser, CEO of RE/MAX Egypt & UAE; alongside Mr. Hany Lashin, expert in Hospitality and E-Tourism; and Dr. Waleed El-Sherbiny, expert in Risk Management and Financial Technology.
