Johannesburg: TECHz – News Desk
South Africa’s global business services sector represents a strategic gateway for economic growth, job creation, and youth skills development, stated Deputy Minister of Trade, Industry and Competition John Steenhuisen during the recent official opening of Atain’s new center in the Cape Town CBD.
Atain, a leading global customer experience and business process management company specializing in AI-driven services and digital technology platforms, is expanding its footprint to drive further prosperity. Steenhuisen praised the leadership of Atain for their confidence in the country and their continued investment in youth, highlighting a success story that started with 50 employees in 2022 and has grown to a workforce of around 1,500 people, which is set to increase to 2,100 backed by a R70 million investment.
The Minister described this investment as a reflection of strong investor confidence, noting the company’s focus on human capital through incentive schemes, medical cover, funeral benefits, and door-to-door transport. The Atain Academy further reflects this dedication by training over 350 learners from disadvantaged and at-risk communities to build a sustainable talent pipeline. Steenhuisen explained that South Africa is ideally positioned to capitalize on the AI revolution due to favorable time zones, multilingual capabilities, a skilled workforce, and an established institutional ecosystem, with immense opportunities for expansion across other provinces.
He credited the South African High Commission in India and InvestSA for their relentless promotion endeavors in attracting and facilitating the investment. Atain’s business model, which fuses artificial intelligence with human expertise, serves as an exemplary model for local companies delivering globally competitive services, with InvestSA expressing readiness to support the next phase of growth. Amir Bharwani, Atain’s Chief Human Resources Officer, affirmed that South Africa represents a strategic hub, emphasizing a continued commitment to scaling investments, building meaningful career paths, and delivering exceptional outcomes for global clients.
