Cairo: TECHz – News Desk
In a strategic move to bolster its footprint in the Egyptian market, vivo Egypt has appointed Raghda Amer as its new Head of Public Relations and Communications. The leadership addition reinforces the technology brand’s commitment to elevating its corporate messaging, expanding media engagement, and strengthening government affairs across the region.
Raghda brings extensive, specialized experience in corporate communications within the highly competitive smartphone sector. Prior to joining vivo, she served as PR Manager at OPPO Egypt, where she spearheaded pivotal media initiatives and cultivated strong relationships with top-tier news outlets. Her strategic oversight in organizing high-profile events and product launches has historically played a critical role in boosting brand visibility and market presence.
Stepping into her new role, Raghda is tasked with driving vivo Egypt’s comprehensive communications and media relations strategies. She will also champion the company’s government engagement efforts, a vital component in solidifying the brand’s reputation and accelerating its continued growth throughout the dynamic Egyptian technology market.
