Cairo: TECHz – News Desk
Valu, a leading universal financial technology powerhouse in the Middle East and North Africa (MENA), has entered into a strategic partnership with Wego, the region’s largest online travel marketplace and travel app. The collaboration is designed to make travel more accessible for Egyptian travelers by integrating flexible fintech payment solutions directly into the booking process.
Eligible Egyptian consumers can now spread the cost of their travel bookings, including both flights and accommodations, over flexible payment plans spanning up to 60 months. Travelers can search and compare flights across hundreds of airlines and travel providers directly on the Wego platform, and easily select Valu as their preferred checkout option. The collaboration strategically targets traditional payment barriers, aiming to serve a diverse demographic that includes young professionals, families, and digital-first consumers.
The partnership launches at a critical juncture for the Egyptian market, characterized by a rapid surge in digital payment adoption and an increasingly digital-centric approach to travel planning. As consumers prioritize financial flexibility for high-value purchases, this alliance empowers travelers to book trips without the burden of significant upfront costs. Furthermore, the integration highlights a broader industry trend of merging travel and fintech services to create a frictionless, customer-centric ecosystem.
Mostafa Tawakol, General Manager for Egypt at Wego: “Travelers today are looking for greater flexibility throughout every stage of their booking journey. Through our partnership with Valu, we are giving customers more choice in how they pay for their trips, making travel planning more accessible and convenient. By combining Wego’s travel marketplace with Valu’s flexible financing solutions, we’re making travel more accessible while continuing to deliver innovative, customer-centric experiences for travelers across Egypt.”
Walid Hassouna, CEO of Valu: “Our partnership with Wego represents a strategic step toward expanding the reach of our financial solutions within the travel sector. By providing flexible financing for travel, we are not only addressing a key consumer demand but also reinforcing our role as a comprehensive fintech powerhouse that enables individuals to achieve their lifestyle goals with financial ease and security.”
Operating as an award-winning fintech player in the MENA region, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions through its “U” platform. The company provides customizable financing across more than 9,000 stores and online platforms, and recently expanded its offerings to include prepaid and co-branded credit cards in collaboration with Visa.
Wego, dual-headquartered in Dubai and Singapore, operates a dynamic B2C travel marketplace that aggregates hundreds of airlines and hotels. The company also manages WegoPro, a corporate business travel platform, and the MENA-focused bedbank, WegoBeds.
